# Email Marketing Platform Scorecard

Use this worksheet before choosing MailerLite, Kit, Mailchimp, Brevo, GetResponse, ActiveCampaign, Drip, HubSpot, or another email platform.

## Business context

- Primary email use case:
- List size now / expected in 12 months:
- Monthly send frequency:
- Ecommerce, creator, B2B nurture, newsletter, or mixed?:
- Current platform and migration reason:

## Weighted scorecard

| Criterion | Weight | Vendor A | Vendor B | Vendor C | Notes |
|---|---:|---:|---:|---:|---|
| Deliverability setup and DNS guidance | 15 |  |  |  |  |
| List model, tags, segments, and consent | 15 |  |  |  |  |
| Automation fit for first 90 days | 20 |  |  |  |  |
| Forms, landing pages, and lead magnets | 10 |  |  |  |  |
| CRM/ecommerce integrations | 15 |  |  |  |  |
| Migration effort | 10 |  |  |  |  |
| Commercial model and renewal risk | 15 |  |  |  |  |

## Migration checklist

- [ ] Export contacts, consent fields, tags, segments, and suppression lists.
- [ ] Record active forms and landing pages.
- [ ] Screenshot or export active automations.
- [ ] Rebuild only campaigns still needed.
- [ ] Configure SPF, DKIM, DMARC, and tracking domains where supported.
- [ ] Send a low-risk campaign before major launch sequences.

## Decision record

- Selected vendor:
- Why this vendor won:
- Accepted risks:
- Owner:
- Review date: