SaaS backup software protects the business data that now lives outside your office: email, cloud files, CRM records, support tickets, collaboration history, and sometimes source-code or finance workflows. For a small business, the danger is assuming that because an app is cloud-hosted, recovery is someone else’s problem.
The vendor is responsible for keeping its service running. You are still responsible for knowing whether deleted, overwritten, corrupted, or maliciously changed business data can be recovered in the way your team actually needs.
If you are mapping wider security controls, pair this guide with our SaaS security checklist for startups, security vendor due diligence checklist, and SaaS vendor comparison checklist.
Best SaaS backup software: shortlist
1. Backupify / Datto SaaS Protection
Backupify, now commonly associated with Datto SaaS Protection, is a natural shortlist option for small businesses and MSP-supported teams that need backup for Microsoft 365, Google Workspace, and related productivity data. It is especially relevant when the business wants a managed-service-friendly product rather than building internal backup operations from scratch.
Evaluate restore granularity carefully. Ask the vendor to show recovery of individual files, folders, mailboxes, calendars, contacts, Shared Drives, Teams or similar collaboration data, and deleted-user scenarios using examples close to your own environment.
Best fit: small businesses or MSP-backed teams protecting Microsoft 365 and Google Workspace.
Watch carefully: supported workloads, restore detail, retention options, and partner-led support model.
2. Spanning Backup
Spanning Backup is often evaluated for Google Workspace, Microsoft 365, and Salesforce backup use cases. It can be a strong fit when cloud productivity and CRM data are both important, especially for teams that want straightforward administration.
For Salesforce-heavy businesses, ask detailed questions about object coverage, metadata, relationships, sandbox restore, and rollback behaviour. CRM backup is not the same as file backup; recovery must preserve context, ownership, and relationships.
Best fit: businesses backing up Google Workspace, Microsoft 365, or Salesforce data.
Watch carefully: Salesforce restore complexity, admin permissions, retention, and pricing by protected users.
3. Rewind
Rewind is well known for backing up SaaS data in apps such as Shopify, QuickBooks Online, GitHub, Jira, Trello, and other operational platforms. That makes it interesting for small businesses whose critical data sits outside the standard email-and-office suite.
Rewind is worth shortlisting if your data-loss risk is tied to ecommerce, finance, project management, or developer workflows rather than just mailboxes and files.
Best fit: businesses protecting operational SaaS apps beyond Microsoft 365 and Google Workspace.
Watch carefully: exact app coverage, restore granularity, and whether every critical workflow is supported.
4. AvePoint Cloud Backup
AvePoint Cloud Backup is relevant for Microsoft 365-centred organisations that need deeper protection across Exchange, SharePoint, OneDrive, Teams, Groups, Power Platform, and related Microsoft workloads. It may be more platform than a very small team needs, but it becomes attractive as Microsoft 365 usage becomes more complex.
Ask the demo team to show Teams, SharePoint, OneDrive, and permission-aware restores. Many recovery problems are not simple file restores; they involve permissions, ownership, channels, sites, and collaboration structure.
Best fit: Microsoft-heavy teams with complex collaboration and retention needs.
Watch carefully: setup complexity, admin skills required, and whether pricing is proportionate for your size.
5. OwnBackup / Own Company
Own is usually considered in Salesforce and enterprise SaaS data-protection conversations. It may be too heavy for many small businesses, but it deserves attention when Salesforce is mission-critical and data recovery, sandbox seeding, compliance, and change management matter.
For smaller teams, the question is whether the risk justifies the spend. If Salesforce is the system of record for revenue, customer history, partner data, and compliance evidence, the answer may be yes.
Best fit: Salesforce-centred businesses with high revenue or compliance exposure.
Watch carefully: cost, implementation effort, and whether simpler Salesforce backup is enough.
How to choose SaaS backup software
Build a SaaS data inventory first
List the SaaS tools that hold business-critical data. Include email, files, CRM, help desk, finance, HR, project management, collaboration, source control, ecommerce, and analytics. Then rank each by revenue impact, customer impact, compliance risk, and recovery urgency.
Do not buy backup software for the easiest app to protect. Buy it for the data you cannot afford to lose.
Test restore, not just backup
A green backup dashboard is not proof that recovery will work. During evaluation, test realistic scenarios:
- A deleted mailbox or user
- A corrupted shared folder
- A deleted CRM record and related notes
- A malicious bulk change
- A mistaken sync or import
- A departed employee’s account
- A ransomware-style file overwrite event
Measure how long restore takes, who can approve it, and what metadata is preserved.
Check security and isolation
A backup product becomes a sensitive copy of your business. Review encryption, access control, MFA, SSO, admin roles, audit logs, data residency, subprocessors, retention, export, deletion, and support access.
Use the security vendor due diligence checklist before connecting high-value SaaS data.
Understand native retention limits
Microsoft, Google, Salesforce, Slack, HubSpot, and other SaaS vendors offer different retention, recycle bin, export, and recovery features. Sometimes native controls are enough for a low-risk system. Sometimes they are not.
The key is to document the gap: recovery time, recovery point, user-level restore, deleted-user handling, retention length, export quality, and admin burden.
Final recommendation
For most small businesses, start with the systems that would hurt most if data disappeared tomorrow: email, files, CRM, finance, support, and source control. Backupify/Datto, Spanning, Rewind, AvePoint, and Own each fit different parts of that map.
Choose the product that can restore your real data cleanly, not the one with the broadest marketing list. Run restore tests before trusting it, document ownership, and revisit coverage whenever the business adds a new critical SaaS tool.
No affiliate links are included in this article. If approved partner links are added later, recommendations should remain based on app coverage, restore quality, security, pricing, and implementation fit.
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