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Email marketing decision worksheet

Email Marketing Platform Scorecard

A practical scorecard for comparing email platforms on deliverability setup, automation fit, list model, migration effort, integrations, and renewal risk.

Open the Markdown scorecard → Format: Markdown scorecard. No email capture.

What this resource helps you do

  • Comparing MailerLite, Kit, Mailchimp, Brevo, ActiveCampaign, Drip, GetResponse, or HubSpot
  • Planning an email platform migration
  • Scoring first-90-day campaign fit instead of feature volume

What's inside

Business context prompts
Weighted email platform scorecard
Migration checklist
Decision record fields

How to use it

  1. Define list size, send frequency, and business model first.
  2. Score automation and deliverability against the campaigns you will actually run.
  3. Record migration risks before importing contacts.

Related buying guides

Use these guides with the resource when building a shortlist.